ThriveSparrow
Led frontend development of ThriveSparrow's marketing website. Reduced CSS bundle size by 45%, improved Core Web Vitals, and pushed mobile performance scores up 15%+.
ThriveSparrow needed a marketing site that could scale alongside a fast-growing product — without performance debt slowing it down.
I owned the full frontend: architecture, performance optimisation, and ongoing development. Reduced CSS bundle size by 45% through systematic audit and purging. Improved Core Web Vitals across all key pages to achieve "Good" ratings in Google Search Console, and lifted mobile performance scores by 15%+.
Beyond performance, I built programmatic SEO automation that generates 500+ CMS pages via Google Sheets integrations — turning a manual content process into a scalable, zero-touch pipeline. Also developed internal workflows to push content from Writesonic directly into Webflow CMS, eliminating manual publishing entirely.